Beauty, MakeupTDO Beauty Spotlight: Josie Maran Cosmetics

Although a newcomer to the scene, Josie Maran Cosmetics has already worked its way into being one of my favorite makeup brands. This organic, eco-friendly line of makeup products will officially launch this week at the Josie Maran Cosmetics website and will hit Barney’s counters in New York & San Francisco in the first week of October. I was lucky enough to get my hands on a few of her key pieces and let me say- the results have been fantastic!

ABOUT THE BRAND: Josie Maran is a wildly popular supermodel whom you may recognize as the international spokes person for Maybelline for the last decade. As a seasoned industry veteran, Maran developed a passion for makeup- working with top artists to learn everything about it- from application tricks to the best ingredients to use. In 2006, Maran began to develop her own makeup line: she set out to create a set of luxurious yet sensible and healthy products that are completely natural and contain no toxins to the environment. In Maran’s own words: “My tastes are very specific. I crave quality, whether it’s the best fabric, the best food, or the best makeup. I try to surround myself with the best of everything.”

Maran’s line of products come packaged very simply and beautifully in a rosy metallic casings- which are also completely biodegradable! These are definitely products that you can be proud of pulling out of your purse for touch ups.

STAND OUT PRODUCT: Josie Maran’s Concealer Stick is what hooked me to her makeup line. This was the first product I used and I thought the results were amazing. I have this stick in its medium shade, Linen, which is fantastic for yellow-based skin tones. The texture is very smooth and easy to blend and it instantly covers up any imperfections without leaving that noticeable “concealer mark.” The product is completely undetectable and fool proof, only leaving behind the illusion of perfect skin. While this product is especially well suited for covering up blemishes, I have also used it before on the inside corners of my eyes to cover up any hints of darkness. The gentle formula makes it nonirritable even on the most sensitive skin.

I am also a big fan of Maran’s lipgloss and eyeshadow. Two shades that stand out to me are the plumping lipgloss, $22, in Optimism (nudish gold) and the eyeshadow, $18, in Cinnamon (shimmery pink). The purpose of Maran’s products is to enhance one’s natural beauty and I feel that these shades work especially well for me in maintaining a natural look while making me, well, prettier. Gold makeup is huge this fall and Maran’s Optimism lipgloss gets it done right by mixing just the right amount of creamy nude with shimmery gold so your lips aren’t left looking or feeling like a first grade art project. The lipgloss also comes in a warm vanilla scent and the plumping properties bring out a bit of your lip’s natural pink. All in all, one of my top picks for great day makeup.

The pressed eye shadows are vibrant and velvety wet/dry powders that last all day without creasing. They glide on easily and really give your lids a nice pop of color. I tried the formula both wet and dry and found that I really liked the intensity of the makeup when applied with a wet brush. As I mentioned, one of my favorites- Cinnamon- is a shimmery hue which makes this product appropriate for day (use with dry brush for more muted look) or night (wet brush for really noticeable iridescence).

OTHER GREAT FINDS: One product that I found really intriguing is Josie Maran’s unique cream bronzer, $30. This product is packed with the goodies: jojoba oil, pomegranate seed oil, grade seed oil, avocado oil, flax seed olive oil, coconut oil, and shea butter. Don’t let the list of oils detract you- the bronzer is very lightweight and does not clog my pores or make me break out at all. The best part is that this bronzer can be quickly applied using your fingers making it super easy to throw into your purse without having to worry about any brushes. The finished look is very natural and gives you a nice warm glow that is harder to come by using powder bronzers. This product comes in 1 shade: Beach No.1 which is a versatile bronze appropriate for all skin tones.

RECOMMENDED FOR: When I think about Josie Maran Cosmetics, I think about youthful skin. Maybe it’s because Maran herself is such a pretty, young thing and maybe it’s because her products are so good at making you look young and healthy. I would recommend this for people who are makeup-minimalists as these products are really good for freshening up a face in just a few minutes. Maran’s line does not include foundation, rather she opts for a lightweight tinted moisturizer so it is more suited for skin that does not require a lot of coverage.

Josie Maran Cosmetics can be purchased exclusively at Barney’s New York & San Francisco and her website. Be on the lookout for this brand the next time you want to try something pretty, fun, and natural.


  1. thedailyobsession  |  25 September 2007 at 1:11 PM

    I love the lipsticks…moisturizing without feeling heavy – and great shades, too.

  2. Provo Dentist  |  26 October 2009 at 10:36 PM

    I used to have their lip gloss and really liked it. I don’t stick to a single brand though so I don’t remember if I tried out some of their other products.

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