I’m always on the lookout for new skincare. As much as I love my staples (Kiehl’s, Kinara, Neutrogena, etc.), I feel like when I use any one product for a long time, it stops being as effective on my skin as it was in the beginning. So when I was offered the opportunity to learn more about Liz Earle Naturally Active Skincare, I jumped at the chance.
Founded in 1995 in Britain, the Liz Earle line is all about offering customers the highest quality product at the best possible price. All of their products are formulated to work on every skin type, so there’s never any confusion when you’re making a purchase – and you never get home and find out that you accidentally purchased a cream for dry skin when you’re actually on the oily side. As Liz says, it’s “an edited, intelligent, pared down range” that “takes out all the guesswork” when you’re choosing skincare products.
Their most popular product is the Cleanse and Polish Hot Cloth Cleanser (the anglophile in me loves that it comes complete with British spelling!). It’s won multiple awards and beauty editors across the globe rave about it. It’s a two step process — first, you spread the cream cleanser on your skin and massage it in, then you use the pure muslin cloth it comes with to polish your face and remove the cleanser while gently exfoliating your skin. The eucalyptus smell is fresh and soothing, and my skin feels amazingly clean and soft every time I use it. I can see why so many people love this product – I’m a definite fan after using it myself. I especially love that it comes complete with its own muslin cloths; I’ve always heard how important it is to use cloths for exfoliation, but I never remember to buy any of my own, so it’s a really nice touch that Liz thought of this.
The Cleanse and Polish is meant to be pared with two other products — the first of which is the Superskin Concentrate, a blend of 100% pure plant oils that’s a restoring treatment for your face, neck and decolletage. This smells fantastic too, with its argan and organic rosehip oils, neroli, lavender and chamomile oils, and vitamin E.Â Meant to moisturize, smooth and protect, I’ve been using this at night before I apply the Superskin Moisturizer. The moisturizer is fragrance-free, helps to prevent moisture loss, and improve skin elasticity with its active ingredients that include cranberry, borage and rosehip seed oils.
Three products, three steps and a skincare routine that’s made to work on everyone from my younger sister to myself to my mom. It really couldn’t be any simpler than that – and as a bonus, you’re supporting a company that doesn’t test on animals and is constantly working to improve their global footprint. The true sign that I loved these products? Even with a full closet full of skincare, I can’t wait to hit up Fred Segal and try some more of Liz’s creations. That should tell you all you need to know!
To find out more information about this line, check out LizEarle.com.