A New Look for Vera Wang

Posted by Carolyn

on January 23, 2009

Vera Wang’s eponymous fragrance is one of my all time favorites – a beautiful, classic scent that is always there to save the day when you don’t know what else to wear. Since launching the fragrance, Vera Wang has created variations such as “Bouquet” and “Sheer Veil” – all nice spinoffs that don’t deviate much from the original. So I was excited to see the company launch a modern-looking fragrance called Look, that celebrates a woman’s confidence and independence rather than simply her femininity.

From their press release, Look is a “bold, modern, captivating scent of Vera Wang Look embraces a woman’s confidence and creates a seductive effect through complex textures and layers of fragrance notes. Vera Wang Look is presented in a modern cut geometric prism with facets that have been polished to perfection. Inspired by Vera Wang’s ready to wear, contrasting proportions are architectural and refined. The slender silhouette of the clear glass cap reflects simplicity from every angle.”

My first impression is that it while it is a slightly edgier, Look still retains the signature Vera Wang “safe” scent. It’s pretty but I would wear it to work rather than out dancing. If you are a classic Vera Wang girl looking for something younger and not so formal, try Look instead. However, if you’re trying to go for something completely different than what Vera has already produced, you may actually want to look elsewhere.

Available at Nordstrom.com.

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