Insider’s Obsessions: Danielle Shriber

As the founder and designer of Prairie New York, Danielle Shriber is definitely a woman who knows what’s chic, cool and fun.  Founded in 2003, Danielle developed Prairie New York as a contemporary women’s collection that’s a balance combination of bold and feminine.  Women around the world covet and love wearing her clothes, as they are both versatile and flattering. We’re so happy to share Danielle’s five obsessions for the month – from style to lifestyle.  Check it out below! 

ONE. Prairie New York Fiesta Dress — This piece is both flattering and effortless, and color is a must-have in my wardrobe. I love versatility and this silhouette is a favorite that can easily take me from day to night.

TWO. Candy Cake at William Greenberg Bakery (1100 Madison Avenue in New York) — This cake is a chocolate cake layered with whipped cream. Since I was a kid, my birthday cake came from this bakery and they do unbelievable decorating. I have continued the tradition with my son. His last cake was a candy cake with a replica of the Central Park Zoo as its design.

THREE. Baby Blanket Sunblock — I take really good care of my skin and don’t go a day without sun protection. I like that I can use this product on myself and on my 4 year-old son, and it doesn’t have an overpowering scent.

FOUR. Costa Careyes, Mexico — During the two weeks between Christmas and The New Year, the most outrageous homes that throw the most outrageous parties.

FIVE. Bo’em Jane Feather Sandals –- I love a comfortable shoe with noticeable detail and since I’m on my feet all day, it’s nice to combine fashion and function.  The color is great and I especially love that they compliment any Prairie New York dress or top.

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