Boston, Fashion, ShoppingPinkyotto

Pinkyotto is Boston’s latest addition to the fun and frenzied Newbury Street shopping scene. Originating in New York City, this is Pinkyotto’s fifth location and the only outside of the City. Pinkyotto prides itself on providing funky, one-of-a-kind trend -forward pieces at affordable pieces; nearly every accessory and article of clothing is under $200.

I stumbled upon Pinkyotto after a leisurely lunch at one of my favorite outdoor patios, Stephanie’s on Newbury. One of the first things I noticed while browsing through merchandise is that there are no sizes. Everything is “one size fits all”. The owner explained that when they opened their first location, they were extremely limited on store space. and wanted to provide their shoppers with a wide variety of clothing, so rather than limit their design, it chose to limit sizes.

I quickly began rummaging through the racks of florals, lace, gauze, dresses, tunics- you name it, they have it. I had an event that evening and was looking for something funky and offbeat without sacrificing my typical classic and preppy style. I selected a variety of different pieces including a ultra short chiffon leopard dress, white lace 3/4 length sleeve tunic, and a simple black pocketed dress with an oversized bow on the front. I had some slight difficulties with the “one size fits all” philosophy; a few pieces were too tight in the bust, too short, tight in the arms, etc. However, I was able to find two perfect pieces: the Horsy Tie Dress (right), a navy knee length short sleeved dress patterened with horses, bunnies, teddy bears, and ducks, along with the Tier Ruffle Dress, a simple sleeveless cotton dress with sweet silky ruffles along the bottom. What I like so much about Pinkyotto’s clothing is that it’s extremely versatile and can be dressed up or down with the simple modification of jewelry or hairstyle.

Pinkyotto’s sales staff is attentive and helps choose pieces appropriate for one’s specific body type and style. Because there is such an array of styles, patterns, and cuts, they are able to quickly recall what is in-store and what you may have overlooked while shopping. I thought the Horsy Tie Dress would be too childish for my taste, but it’s become one of my wardrobe favorites!

Pinkyotto is sure to become my new favorite place to find affordable pieces to wear for when I’m looking for something slightly funky and offbeat yet flirty and feminine. If you are looking for a date-night outfit, girls night out, or even a bridal shower, you will be sure to find something there. (165 Newbury Street, Boston)


  1. Nina  |  25 April 2009 at 2:18 PM

    great find – that dress is so cute!

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