IntimatesThe World’s Best Strapless Bra

Given up the search for the perfect strapless bra?  I know I had–I’ve tried and rejected many from all different types of brands, only to find that regardless of how great they fit in the dressing room, I would find myself having to discreetly do the dreaded pull-tug maneuver a few hours into wear.  That was, until I tried on the Simone Perele Velia Plunge Strapless bra.

I bought this bra on faith, without even trying it on, when I was standing online in the dressing room at Journelle, one of my favorite lingerie stories, and heard one woman proclaim to another that it was the world’s best strapless bra.  Sold on anonymous testimony online, I picked one up before venturing to the cash register and tested it out Friday night at birthday party with a strappy blue dress.

Four hours and one tequila shot later, I was happily surprised to find that bra was exactly where it was supposed to be, and I hadn’t had to do a tug-pull all night.  Extremely lightweight with a plunge in the middle for invisibility under low-cut tops, its staying power is attributed to two bands of pH-balanced latex running along the top and bottom of the band.  This means that irregardless of the condition of your skin: sweaty, dry, whatever–this bra is staying in place.

In addition to the nude color, the bra also comes in black.  The strapless bra also comes with bra straps in a little attached pouch, making it convertible into a regular bra.  The bra retails for $74 and if you order off the Journelle website, you can save during their 7 Summer Essentials programs, which is 20% off an order of $100 or more, 25% off $200 or more, or 30% off $200 or more.


  1. Nina  |  22 June 2009 at 8:06 AM

    I’m always looking for a good strapless bra- do you think it would work just as well on a fuller bustline? I may need to order this one!

  2. Kathleen  |  22 June 2009 at 8:17 AM

    Yep, for sure! I am a 32C, which is not the fullest, but Journelle claims their saleslady was a 32D and tried it and loved it. I think the secret is that pH balanced latex…really holds it in place!

  3. Nina  |  22 June 2009 at 3:13 PM

    Oooh, intriguing. I’m gonna order one! Intimacy claims I’m a 32DDD American or 32E European, not sure which is worse.

  4. Kathleen  |  22 June 2009 at 9:02 PM

    I know…Intimacy claimed I was a 32C too which was unheard of (for me anyway.) The sizing has been all right so far…but I still can’t really believe it.

  5. Elizabeth  |  20 July 2009 at 12:03 PM

    This is so sad! I would love to purchase this bra, but I’m also a 32C, which is not available in either colour on the site right now!

  6. Nina  |  20 July 2009 at 12:13 PM

    Hi Elizabeth! Google the bra style name and you’ll find a couple of other retailers like, etc. They may have your size 🙂

  7. Claire  |  25 August 2009 at 10:20 AM

    Back in stock at Journelle in both colors!

  8. Jennie L  |  1 October 2009 at 12:05 PM

    The Va Bien ultra lift strapless is definitely my fav and I have a full bust –JL

  9. strapless bra hunter  |  20 October 2010 at 12:48 AM

    oooh i luuuv this bra!!! simple but elegant!

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