Last night’s Louis Vuitton Lunar Landing star-studded celebration was an almost-party for me. As it turns out, my invite got lost in the abyss of a cyber black hole, sent to an email address that I had deactivated a few weeks ago. But thanks to my Twitter feed and trusty Patrick McMullan, I’m all caught up on the fete, and even with the added benefit of not having a Moet induced hangover. The party, held at the Rose Center for Earth & Space, American Museum of Natural History, commemorated the 40th anniversary of Apollo 11 and welcomed guests such as Adriana Lima, Miranda Kerr, Whitney Port, Estelle, Jessica Szohr, and the second man to set foot on the moon- astronaut Buzz Aldrin (pictured). Neil Armstrong, holds the title for the first.
Louis Vuitton, as you know, is a brand that is passionate about creating memorable journeys. This fall, they have chosen the ultimate journey- space- as reflected in soon to be launching Fall/Winter ad campaign featuring Madonna. Today, the Louis Vuitton Maison on New York’s 5th Ave is wrapped with the image of Buzz Aldrin, Jim Lovell and Sally Ride, declaring that “some journeys change mankind forever.”
And on the 40th anniversary year of Apollo 11, Virgin Galactic will bring space travel to the non-professional astronaut for the first time. Later this year, they plan to launch their inaugural flight into space open for private sub-orbital travel on the world’s first commercial spaceline.
The Virgin Galactic experience includes three days of pre-journey training on site at The National Aerospace Training and Research Center where travelers will undergo flight stimulation activities including centrifuge and zero-g training. Following that (and a medical exam), travelers then board the craft (initially at Mojave Spaceport in the California desert) and blast off into what will surely be the most intense and unique travel experience of their lives.
The cost of the trip is $200,000 and can be booked only through Vitruoso, a network of luxury travel advisors. If i could cough up the $200k, I’d be all over this experience – though I may choose to leave behind the Louis Vuitton- if just to have something else amazing to come home to.