Occupying the former Gap space on the corner of Newbury and Exeter is Ted Baker, one of the fastest growing lifestyle brands in the United Kingdom. Ted Baker has recently begun international expansion, with Boston being the 11th city in the United States! Ted Baker sells a variety of items, including men and women’s clothing, accessories, and even small gifts.
I’d never heard of Ted Baker until I learned of the store opening, but after a little research, it seems they have quite a following. While out-and-about today, I stopped in and perused the store. The clothes are fun, trendy, and clearly European, without being over-the-top. In a strange way, Ted Baker’s style and pricepoint reminds me of a cross between Zara and Cynthia Rowley, respectively. Two dresses immediately caught my eye: the Eoke and Namao. If my closet wasn’t overflowing with cocktail dresses, or bank account seriously diminished by purchasing said dresses, I would have surely indulged!
Boston gals- if you’re in the market for something unique with a slight European flair and not completely budget blowing, head over to Ted Baker at 201 Newbury St.