Beauty, Fashion WeekBackstage Beauty AW10: BCBG Max Azria

Editor’s Note: Fashion Week has begun! Our editors will be reporting from the runways, dishing on the behind-the-scenes backstage scoop, as well as recounting the most fabulous parties!

BCBG Max Azria’s runway was filled with modern and asymmetrical pieces; stylist Harry Josh, who is also John Frieda’s International Creative Consultant, created a contemporary, sleek hairstyle to complement. “The collection had a clean, modern feel,” says Harry. “I wanted to complement that aesthetic with a very comfortable and effortlessly chic look. The inspiration came from the models themselves, who would come into casting and quickly pull their hair back into a bun. I really wanted to create a look that a woman wearing BCBG would sport herself, since the looks on the runway were also extremely wearable.” Below are step-by-step instructions on how to re-create the look:

  1. Begin by applying mousse (such as John Frieda’s Frizz-Ease Take Charge Mousse) to dry hair and blow drying, using your fingers instead of a brush to separate the hair from the root and create texture.
  2. Secure into a low ponytail.
  3. Add a small amount of John Frieda’s new Root Awakening Strength Restoring Smoothing Lotion to the ends of the hair for definition.
  4. Wrap the ponytail into a twisted bun, leaving the tips of the hair sticking out in a “fan-like fringe.”

Photos courtesy of John Frieda

1 Comment

  1. kristina  |  12 February 2010 at 10:54 AM

    Woo! I’m ahead of the curve! (On accident, but still.) I can never get my ends to stay in with the rest of my bun – they always end up sticking out.

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