Editor’s Note: A few weeks ago we sent our gal pal Malorie Kaye to cover the new John Frieda Root Awakening launch. She’s been trying out the products since! Read below to find out what her fav product is from the line!
Known for spearheading the Frizz-free hair campaign over 20 years ago with the creation of Frizz-ease, John Frieda has become an icon in the beauty industry. As a one-stop shop for beautiful hair, the company has ensured that their first priority be to always maintain their name as innovator, consistently developing products that change women’s lives with simplicity and ease. It is with this notion that they have introduced their newest line of products, John Frieda Root Awakening Hair Care.
The Root Awakening collection consists of a collection of products that restore your hair’s natural beauty, infusing hair with Natural Eucalyptus and making it 3x healthier and visibly stronger from root to tip. Yet while many shampoos and conditioners claim to do just the same, it’s the incredible selection of styling tools that really make the line stand out. After having the chance to try all of the fab new products, I’ve decided I pretty much can’t live without the Strength Restoring Smoothing Lotion. Not only does it make your hair feel soft and healthy, look shiny and gorgeous and it smells amazing, but it feels like there is nothing there…the most important aspect to any good hair product. The icing on the cake, all of the new products are environmentally friendly from process to packaging.
International Creative Consultant for the John Frieda brands and famed celebrity stylist Harry Josh explains, “When I work with strong, healthy hair, even the simplest styles have more vibrancy and polish. I love the new Root Awakening styling products because they deliver great hold and manageability.”