Move over Michael Kors… 16-year-old Canadian teen heartthrob Justin Bieber is apparently looking to add beauty mogul to his resume (you know, because pop singer, dancer, actor, hair icon, “Bieber or Die” comedian, and rumored MTV “Punk’d” host apparently wasn’t enough).
The new face of Proactiv, Justin has also joined forces with Etoile Nation Beauty to launch “My World,” a unisex fragrance slated to hit Wal-Mart stores on Black Friday. (The $10 scent, embedded in resin, comes in four different, mix-and-matchable designs of dog tags and wristbands, with top notes of bergamot, lychee, an pomegranate, a heart of cedar glimmers, and a drydown of musk, according to WWD.)
Add a bright, glittery, Bieber-inspired line of Nicole by OPI nail polish aptly titled the “One Less Lonely Girl Collection,” coming out in December and January at Wal-Mart (then Sears, Target, and ULTA), and seriously, what’s next… fashion? (Actually, just wait. That’s coming.)
To get a firsthand look at Bieber mania (OK, fine, I’m guilty), I will be joining a host of giddy beauty bloggers tonight at the Proactiv VIP suite for his L.A. concert at the Staples Center. Stay tuned to Twitter @Proactiv and #ProactivVIPSuite for real-time updates!