Denim & Jeans, FashionMy Boyfriend’s Back

Rue de...

Well, in denim form, anyway. Thanks to new premium denim line Rue de…, I’ve been lounging in comfort all day in their Boyfriend Jeans in Mademoiselle (a roomy, medium blue pair with faux rips and optional cuffs similar to what the model above is wearing), $187.

With the goal to deliver a “custom, comfortable fit that adjusts to the ups and downs of your day” without sacrificing quality, Rue de… has managed to keep their jeans almost as comfy as sweatpants — but much better looking. (The secret? Great fabric and a patented logo on the waistband that allows for up to two inches of stretch.)

Inspired by European style circa the 18th century — and creator Cindy Yun’s desire to wear comfortable jeans during her many plane trips, the line is named after the streets of Paris (“rue” means “street”). The core focus is on three main fits — skinny, straight and flared bootcut — but there are several shades and styles to choose from, along with limited-edition styles. The jeans are priced from about $105 to $280 and available in Hong Kong and specialty stores in L.A., N.Y.C. and Orange County. Find out where to try them on at their website,, and keep up with this blossoming line’s latest news on Facebook and Twitter!

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