After a week of pre-Oscar parties like Vanity Fair’s and the Sheer Cover-sponsored Dare2Care benefit, tons of celebrities and a few of us lucky beauty bloggers braved the ice-cold, blustery winds on the beach in Santa Monica today to stargaze at the annual Independent Spirit Awards. There, Black Swan took home top awards and celebrity spottings included ISA and Oscar nominee Mark Ruffalo (had to take a photo), Nicole Kidman (in a stunning L’Wren Scott red lace pencil dress), a very pregnant and glowing Natalie Portman (in a short yellow Givenchy number), Zoe Saldana (in awesome, vermilion Brian Atwood pumps), and Uma Thurman and newcomer Jennifer Lawrence (both most elegant in all-white Dolce & Gabbana).
Backstage doing touchups for the presenters was sponsor Aveeno‘s official spokesperson and branding consultant Patrick Melville, whose clients includes Demi Moore, Heidi Klum, Tom Cruise and Harry Connick, Jr., to name a few. An absolute sweetheart with an intriguing New York-London accent, Patrick was very calm, cool and collected despite having to touch up so many aggressively wind-blown hairstyles. So calm in fact, he just decided to “go with it” and not “fight nature.” (Beachy waves and messy updos galore!)
Aveeno had quite possibly the most serene lounge set-up in the area, complete with Aveeno Active Naturals product displays (new Nourish + Moisturize Conditioner, Positively Nourishing Calming Body Wash, Daily Moisturizing Lotion and Skin Brightening Daily Scrub). Celebrities like Diego Luna enjoyed drinks and snacks in the chic, Art Deco-inspired, glitter-adorned ELLE Green Room. Other sponsors, some of whom had awards in their name, included Jameson (the official house spirit of the evening along with G. H. Mumm Champagne), Piaget, Acura, Stella Artois, LG Cinema 3D, HTC, smartwater and Netflix. All in all, despite the cold, it was a great, laid-back ceremony filled with tons of humor (thanks in part to host Joel McHale) and stars who seemed like they were in the best of moods — the perfect ramp up to tomorrow’s much-hyped Oscars!