Last week, I stopped by the L.A. press event for the launch of ULINX, a new jewelry line that lets you create your own jewelry using powerful magnetic pieces. As I noshed on cupcakes and cake pops from Sweet E’s Bakery (yum!) and sipped a Svedka vodka tonic, I got the lowdown on how to create my very own ULINX masterpiece out of LINX, aka tiny silver-plated neodymium magnetic spheres, and CLIX, modular magnetic pieces that look like printed rectangles and doughnut-shaped circles.
Sound like a science project? Yes, especially when you find yourself fighting with the positive and negative poles of the magnets. But really, it’s more like a space-age arts and crafts project.
Playing somewhat off the concept of a charm bracelet, ULINX gives you multiple pieces of jewelry in one. Depending on how you put the pieces together, you can create a bracelet, a ring, a necklace, or whatever else you can come up with. You can also buy pre-created designs, such as the minimalist Bel Air or the colorful Sierra Cascade, each $99.80.
A couple people at the event made some pretty awesome, layered creations but I stuck with a simple silver bracelet made of circular CLIX (“GLAMS”) and a rectangular CLIX (“Pacific ECLIPSE”). And while I’ve actually worn it a few times since, I have the most fun just playing around with it, which is why I think it would be a fun gift for craft-loving friends, teenagers, and anyone with lot of energy.
Available at ulinxjewelry.com. Prices start at $24.95 for a pack of LINX (32 spheres) and $24.95 for a set of CLIX (3 magnetic charm pieces). A portion of sales support WE.LINX, which donates art supplies and educational material to kids who otherwise would have no access to art.