I recently went to a blogger event at the Rossano Ferretti Hairspa in Beverly Hills, where I had the pleasure of getting a Shu Uemura Art of Hair conditioning treatment and a blowout. Let me tell you, they sure know how to treat a client. I was immediately impressed by the staff’s honesty, grace, personal attention and passion for hair.
While I didn’t have time for a haircut, I did watch lead stylist Michele Finessi work his magic on another blogger’s hair, and I was extremely flattered when he began spontaneously studying my face I was getting the conditioning treatment. “I want to cut,” he said in his heavy Italian accent, gesturing with his hands. He recommended taking off some weight (I’m in that weird in-between stage) and keeping the length just above my chin in the front to expose my “beautiful” jawline. (Seriously, I wanted to hug him.)
Then, when it came time for my blowout, stylist Christian Serafini used a diffuser on my naturally straight hair to bring out whatever slightly wavy, sexy texture he could find. During what felt like a 45-minute hair massage, I thought, “Wow, my hair looks messy.” But afterward, I thought, “Wow I feel like sex on a stick!” (I have NEVER used a diffuser on my hair. I’m buying one right away.)
The staff is trained in the Metodo Rossano Ferretti, which means they embrace and work with the “natural fall of the hair” in order to “enhance the individual beauty of every client” and create a “haircut that is like a work of art.” So, rather than directly copy a celebrity’s hairstyle or color, they prefer to study your face, your skin tone, and the direction in which your hair moves in order to create the ideal hair design (not just style) for you. It’s a subtle thing but it really does add something unique to the salon experience—like having your own personal hair tailor for the day.
Another thing that makes this salon unique is its layout. It was still in the final phases of interior decoration when I went, but it has a classic yet minimalist apartment feel to it — all black and white with touches of color and texture. Approximately 14 chairs line the walls for haircuts and blow-dry sessions, and a shiny counter in the middle of the salon is used for color sessions. (In an effort to make you feel more comfortable and beautiful, they’ve designed the salon so you shouldn’t have to look in the mirror during the coloring process.) Some of my favorite touches were the comfy ergonomic chairs in the sink area, where the neck supports were padded with leather. Upstairs, “the Mezzanine” serves as a VIP room with a back entrance that allows VIP clients to have a more private hair affair.
Overall, I left the salon thinking I would go back for a cut and color soon, which is always a great feeling. If you’re planning your Fall 2011 hair transformation or just want some sexy VIP treatment, put on your best red lipstick and head over to Rossano Ferretti. You won’t be disappointed.
Rossano Ferretti Hairspa is located at 345 North Canon Drive in Beverly Hills, Calif. To make an appointment, call 310-598-6780.