Have you heard? Eyeko London — the brand behind Adele’s favorite mascara — has hit select Sephora stores in the U.S. (Pause for squeal.)
The cult fave — which also counts Alexa Chung, Courtney Cox and Emma Roberts among its growing celebrity fan base — is known for its amazing eye makeup products and its Mascara Wardrobe, a collection of formulas and brushes designed to let you tailor your results.
For example, if you want plump, curly lashes, reach for the Curvy Brush Mascara. If you want lengthened, defined lashes, use the Skinny Brush Mascara. Or if you want big, bold volume, use the Fat Brush Mascara. Want it all? The line is specially designed to allow you to use multiple brushes and formulas for a tailored effect. (I’m a Skinny-Curly girl, m’self.)
Now, about the results: When I first heard that Adele wore the mascara in lieu of false lashes in her “Someone Like You” video, I was skeptical. But after using the mascara, I’m starting to believe it. Entrepreneurs Max and Nina Leykind spent a decade trying to create “the perfect mascara,” and I think they’ve done a bang-up job. I’ve been using the Skinny Brush and the Curly brush on my pipsqueak lashes for a week now and the results are immediately impressive. Bonus features include a guitar-pick-esque mascara shield (to keep mascara off your lids during application), a lash-conditioning formula, and my personal favorite: the squeezable tube (which helps you get to more product and lets you easily use a fancy fan brush, if desired).