Beauty, HairPureology Serious Color Care

Dear TDO,

I’m a have-it-all kind of girl. When I go out, I like to have my kale and my truffle macaroni and cheese. I like learning about Hermes Birkin dimensions as much as I like reading about Warren Buffett. I find David Einhorn and David Beckham equally fascinating. But the problem is, I haven’t been able to have-it-all with my shampoo. Despite a terrible stint with Tony the Tiger highlights, I’m addicted to coloring my hair. But all the shampoos I see are single service, they’re volumnizing, clarifying, hydrating, anti-frizz, pro-shine, OR they’re sulfate-free and meant for color treated hair. How do I get the “and”? Can’t my hair be protected against color fading, brassiness, and look like it could go on to star in a JLo music video? Help me! And no, washing my hair twice with two different separate shampoos is not an acceptable option.

Sincerely,

Me

Dear Me. Of course there is a solution! You didn’t think the beauty gods would let you down, right? They talked to the genius people at L’Oreal to found Pureology, serious color care. They can help you have-it-all in all all aspects of your life, including haircare. Each of their seven shampoo lines contain zero sulfates, their exclusive anti-Fade formula, and are dual benefit with volumnizing, hydrating, repair, smoothing, anti-aging, purifying, or protectionist (against extremely lifted hair) actions. They’re like a friends with benefits that actually works without the messy repercussions. I particularly like the Pure Volume line. A little known secret about shampooing is that most people over shampoo their hair. Color treated hair already has a tendency to be drier than untreated hair, so you need at most a pea-sized amount to wash your whole head. A tiny dab of Pure Volume shampoo produces enough lather for my long hair and the formula is gentle enough that I don’t feel guilty washing my hair in consecutive days following gym workouts. If anything, I like to spend more time on conditioner, combing it through the ends, an area that doesn’t benefit from natural moisture. And after towel-drying, my hair has enough bounce, softness, and oomph that I can see all the layers and dimension of my haircut from four months ago. And the color? Still non-brassy. In a consumer shampoo test, 86% of clients agreed that Pureology helped maximize color retention. And if you’re not satisfied? Pureology offers a money back guarantee, within four weeks of purchase.

You’re welcome.

 

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