Beauty, Los Angeles, Spas & SalonsPerfect Color With Aloxxi

Recently, I looked in the mirror and had that moment of horror that always hits when you realize your roots have gotten out of control.  I’d just been super busy at work and somehow had managed to miss the phase where they grew out a little and instead hadn’t noticed until they’d gone right into Defcon 5 (also known as “Get yourself to a salon IMMEDIATELY).  Luckily, I’d been hearing great things about the new Aloxxi hair color and had gotten an invitation to go try it out at the Román Salon in West Hollywood, so I booked a cut and color and off I went.

The Román Salon is a delightful escape from the hectic world of Los Angeles.  It might be located right in the middle of a busy area, but when you step into the outside courtyard in the back of the salon, you almost feel like you’re out in the country.  It’s adorable and I wish I’d had more time that day to hang out there for awhile, drinking an iced tea and reading a novel.  (Okay, fine, a glass of Pinot Noir and a People Magazine.  I’m very shallow when I’m relaxing!)  Everyone at the salon was super sweet and helpful, making it such an enjoyable experience to be pampered there.  I can’t wait to go back! 

Aloxxi is a fairly new color process that’s only available in select salons.  The shades are called “color personalities” and there are over 100 to choose from.  The fun part is that instead of being identified by boring, forgettable names like 4C or Light Blonde, they all have funky names like Amalfi Chic, Don’t Prosciutto the Messenger, and Espresso Yourself, to name just a few.  (The one my stylist chose for me still makes me giggle – Seduction on the Grand Canal).  The reasoning for the names is simple – they want whatever shade you choose to be memorable.  “Women know the color their manicurist puts on their nails, the product their esthetician uses on their skin, but if you ask a woman the color their hairdresser puts on her hair, most don’t have a clue,” says Kim Donovan, Marketing Director of Aloxxi.  “Our goal is to highlight the role of the hairdresser as an artist and expert while allowing the client to be a part of the conversation in a relatable way.”

When you get an Aloxxi color treatment, the consultation with your stylist is the first step and a huge part of the process.  My stylist and I looked through the huge book of shades and talked about whether I wanted my new color to be lighter or darker than what I had walked in with, whether I wanted some pieces at the end to remain lighter as highlights, how I usually wore my hair and how often I got the color touched up.  She was really thorough in her questioning and even urged me to go a little lighter than the extra dark shade I was originally looking at because she felt it would look less harsh and better with my skin tone and eye shade.  I feel like she really steered me in the direction she felt would look the best while still doing her best to make sure the results were going to be what I was hoping for.

Step two in the Aloxxi color process is another important part.   Your stylist will evaluate your hair to determine how to formulate your color.  The reason for this is that understanding your hair chemistry is essential to knowing how best to treat it so it stays the healthiest.  My stylist asked me questions about things like if I had noticed any grey hairs, what I would say my hair texture was, what kind of shampoo and conditioner I used, etc… It’s a quick but important stage of the Aloxxi process.

After that came the actual coloring.  First, Aloxxi’s ColourPrime Pre-Color Treatment was applied to cleanse my hair and get rid of any product buildup.  That’s a big deal because clean hair will absorb color more evenly.  Next, the color formula is applied to the hair.  After that, the ColourLock Post-Color Finisher is used as the last step to finish the color process.  It’s sort of a miracle product that cleans, conditions, treats the hair with a chemical anti-oxidant, and closes the cuticle, which all extend how long your color will last.

When my color was done, another stylist gave me a quick trim and put a few long layers in my hair to make sure it had enough movement to show off the color.  I love my new shade – Seduction on the Grand Canal is a dark brown, but my stylist let my existing lighter color weave into the new color in a few places to give me some highlights.  It’s so pretty and natural-looking, exactly what I was hoping for.  And now I know that when I need to get the color touched up, all I have to do is think of Venice and I’ll be good to go!

To learn more about Aloxxi color and to find a salon near you that specializes in it, visit  The Román Salon is located at 818 N. La Cienega Boulevard in West Hollywood, CA and is a must-visit if you’re in the Los Angeles area and in need of some pampering.  You can make an appointment by calling 310-854-1030.


  1. Linda C  |  7 June 2012 at 4:31 PM

    Please don’t call them roots! Your roots are UNDER your skin. We can’t color them. What we color is “NEW GROWTH”. Please be professional and call it what it is.

    Thanks so much.

  2. Janine@Barber Shop  |  12 June 2012 at 10:09 PM

    This is one great salon.. It feels like your here to be treated like a queen and not as an ordinary person.

  3. Ellen Dorsey  |  24 May 2016 at 3:46 PM

    I am interested in purchasing a new color swatchbook how much is it and how do I purchase on. My email address is I can be reached at 443-400-4263

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