Like any good New Yorker, I’m aware that scrunchies, like fanny packs or athletic sneakers in midtown, are supposed to be an unspoken sartorial dividing line between tourist and chic, local resident. But following Olympic fever, I almost (note the almost) wanted to dust off my vintage scrunchie. Look at Gabby Douglas and the Golden Girls. Doesn’t their enthusiasm and joy extend H2T as Tyra Banks would say, from their be-scrunchied heads to their fantastically pointed toes? Seeing them in their gold medal joy reminded me of a more innocent time when my most important daily decision was matching an item from my scrunchie tree to my Limited Too leggings.
Looking past twenty years from now, will I see my simple, black hair elastics as a nostalgic relic of my 20s? Probably not. But I might see TwistBands that way. TwistBands are like hair scrunchies 2.0, an upgraded version of the no-dent, non-hair-damaging hair accessory that everyone loved. Made of a simple, half-inch wide elastic that comfortable cinches your ponytail (and your wrist, equally important) and doesn’t stretch out. And yes, you can match them to your outfits, as they’re currently available in tie-dye, metallic, primary colors, and some design-your-own (they do custom sayings, a fun idea for bachelorette party favors.) But I predict, it won’t be long before like their 1.0 predecessors, they become widely available in beautiful varieties and prints (calling Marimekko and Missoni) and an equal reflector of your personality and style. You can buy them here, where they retail for $2.50 for one, or as a set of 6 for $10.