Beauty, Celebrities, Los Angeles, MakeupNARS HITS MELROSE

Pop! goes NARS with the opening of its second flagship boutique — and first West Coast store — in Los Angeles this weekend!

I stopped by Saturday to meet Francois Nars himself, who was in the store’s VIP section signing autographs on limited edition NARS x Andy Warhol collection eyeshadow palettes (insert giddy schoolgirl squeal here). NARS International Makeup Artist Lena Koro sat by his side while CEO Louis Desazars kindly greeted guests. Later that evening, stars including Mandy Moore, Alessandra Ambrosio and Rachel Zoe were on hand for the store’s glam opening celebration.

Chic, modern and very French, the new 1,500-square-foot space features sleek black and white decor with striking pops of Jungle Red (of course!). Gracing the interior are illuminated mirrors, leather seating, makeup stations and Mr. Nars’ books as well as Andy Warhol paraphernalia — a tribute to the iconic pop artist and muse for the upcoming NARS x Andy Warhol collection.

Apparently, when the store closes, the storefront will project films out onto the street — a good reason to do a nighttime drive-by. Check it out next time you’re in West Hollywood and need a little pop of NARS.

The new West Coast NARS boutique is located at 8412 Melrose Ave., Los Angeles. The NARS x Andy Warhol collection debuts November 1 at NARS and Sephora.

The Daily Obsession draws from the expertise of a coast-to-coast editorial team offering dedicated readers reports of the most luxurious products and trends. We provide sophisticated and relevant angles on the latest fashion trends, must-have beauty products, insider interviews, travel destinations and of course, our current obsessions.


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