Water Straight From the Source

Posted by Kathleen

on December 3, 2012

When it comes to balancing equations, you can’t subtract (take away something) on one side of an without adding something back on the other side. And I’ve found this math rule has been omnipresent in makeup removers. For all that they take away (every last dab of mascara, eyeliner, and artfully blended eyeshadow), they add back in terms of mild, oily residue or greasy remainder. The exception to this rule is KohGenDo’s Cleansing Water, which subtracts even the densest makeup paint, with the only remainder being glowingly soft skin, no washing or rinsing required. I suspect that this has something to do with the Cleansing Water’s formulation, which sounds like something out of an urban myth or the beginnings of an ancient fairy tale: From the Yumura Hot Springs in Izumo, Japan, comes pure water, rich with skin-absorbing nutrients, to replenish and rejuvenate as it cleanses.
White Birch Sap [is] harvested only three weeks in early spring.

I mean, replace the words “pure water” with hobbit or some other fantastical Middle Earth Creature, and it sounds like the beginnings of a Tolkien story, no? And like any good mystical product, it’s received the stamp of approval, by being a backstage favorite of makeup artists. Its magical oil-free and alcohol-free formulation is so mild and gentle that it’s even packaged like a a water bottle. And when a makeup oops like a wobbly hand destroys a slanted cat eyeliner, the Cleansing Water leaves behind a solid, smooth base so that you can instantly start over again. In addition to the normal liquid formulation, they also have Cleansing Water Makeup Wipes so you can remove your makeup in one swipe. It is a tad on the pricey side (harvesting that pure water and birch sap must be tough) at $39 for 10.15 fluid ounces, but a little bit goes a long way.

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