I was lucky enough to attend the launch party for Drew Barrymore’s new beauty line, Flower Beauty, and let me tell you: True Moviestar (both her and the line.) She is the kind of skilled talker that makes you feel like you’re the only person in the room–although you are probably the least important. Most celebrity interviews go something like this: Interviewer lobbies as many questions towards the interviewee as possible (usually in a 10-15 time span.) Interviewer tries to ignore the growing amount of impatient people around her, trying to do the same thing. Interviewee is nice and accommodating, but trying to get through the press line in one piece while delivering the party message.
An interview with Drew is more like this: Drew walks casually around the party with her glass of Barrymore wine. Drew makes sure that you also have a glass of wine for the interview. Drew freely laughs loudly and often. And then it’s more like a conversation with Drew, with her asking how long you’ve been writing? What your site is about? In the back of your mind, you know that there are probably all-important questions (how does she like motherhood? What is she going to raise the baby as?,) that you should be asking, to make your encounter with her US Weekly worthy, but those kind of float away as you listen to her talk about she spends most of her days in sweatpants and scrunchies. (Stars! They’re just like us!) And then you get to the line, and she talks about how she really, really slaved over 181 SKUs and you reserve a little bit of doubt, because how many celebrities tell you about how involved they are in their new bag/skincare/clothing for dog company.
And then when you get home, you try the product and are really pleasantly surprised. And just to make sure you aren’t skewed by Drew love, you ask your other beauty friends and find you all share the same reaction. Secretly, you’re relieved, because you would have hated to have to hate the product line, given how lovely your encounter with Drew was. And over the next few days, I discover more favorites from the line: the Lip Tint, a beautifully buttery, sheer balm/lipstick hybrid that is perfect for slicking on before a run or casual dinner, the gloriously moisturizing yet richly pigmented lipstick, and the cream blushes, which give you that “I just ran outside” glow. The color range is a a versatile mix of all shades of Drew, from flower hippie child (lots of soft pink peonies, lilacs, rose), ’90s (chocolate browns, dark red), and glam (a beautiful red that is the perfect mix of blues, red, and orange.) And best of all? Everything is below $15, packaged in a pretty rose-gold, and the line is carried exclusively at Wal-Mart. You can explore the entire line here.