Beauty, HairFerrum Pro Styler


With fall fashion’s new bold and architectural looks on my mind, I’m realizing that a polished hairstyle is the only way to complete a look. My current (seemingly unending) obsession with hair continues, and along that vein, my new favorite toy is the Ferrum Professional Styler. Don’t let it fool you, it is so much more than just another straightener. Let me preface by saying that I don’t straight-iron my hair very often out of fear of split ends and brittle dry hair. Ferrum’s new innovative design eases my mind: one side consists of a specially designed German-engineered fabric plate, allowing hair to breathe and retain moisture, while the other side heats and straightens. Besides being gentler and healthier to use on hair, the fabric plate allows me to use thetool at my roots, so a sleeker, professional look is achieved- sans the burnt scalp. Compared with conventional straighteners, my hair feels softer and healthier! The fabric plate is actually designed to encourage volume, so you don’t get the same one-dimensional flat look that other irons create by mashing hair. It’s the best of all worlds- damage and burning are averted without compromising efficacy.

The heated side consists of a slightly oversized tourmaline coated ceramic plate which heats up to a cool 450 degrees, then straightens and  smooths hair for a beautiful shine. What does tourmaline mean? Each of the three layers of ceramic plates are treated with it, which results in more moisture-locking ions that other comparable irons. Coupled with the fabric plate, hair is allowed to “breathe” and retain moisture. The weight of the iron is perfect for me versus the clumsy feeling of an appliance being too light (that’s my story and I’m sticking to it!), the last thing you want when working with high temperatures. It seems I’m always in a rush or late to dash somewhere, so the 30 second fast heat up time is indispensable. I have thick hair, so it’s always prudent to be careful when trying a new heat source on thinner hair.

The Ferrum Styler is versatile in its ability to create different looks. Of course, it straightens beautifully, but because of the cylindrical shape, it is also able to create a bit of a flip with the bend of your wrist. Curls and waves are also possible, and actually look more natural and full than they do with a curling iron. Clean, dry hair ensures that performance is at its best. The Ferrum Styler is a must-have in the styling arsenal, and delivers what this fall’s wardrobes require: a strong head of hair.


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