Growing up in Southern Connecticut, I always associated Land’s End with the other New England: the Cape Cod/Kennebunkport/ carefree on the coast kind of living rather than the (let’s be honest) uptight, conservative Stepford-wife-soccer-mom suburban town I was stuck in. I carried around one of their iconic canvas totes and fantasized about going sailing Jackie Kennedy style. After adolescence, I ended up moving to the big city, but never lost appreciation for the rugged-but-romantic style of the American shore.
This spring, the brand is bringing that nautical romance to me with the launch of their first body care line: Coastal Living. Their inaugural collection features the essentials: a body lotion, a body wash, and a hand cream in an absolutely divine lavender-honey fragrance. The products are formulated with hydrating shea butter extracts, soothing aloe vera, and good-for-you Vitamins A and E to nourish skin and protect it from daily damage. The lotions are easy to apply and leaves the skin feeling hydrated and soft instead of greasy. I’m particularly addicted to the hand cream which I keep by my work desk and apply on an hourly basis.
While I usually tend to shy away from scented body products, I am absolutely in love with the fragrance of this collection. There’s a distinctive note of lavender, but it’s soften and sweetened by honey blossoms. The result is a fragrance that is neither too aromatic nor heavy–and kudos to the brand–it also lacks that “generic” quality that seems to be a tell-tale sign of mass body care products.
Discover the new collection for yourself at LandsEnd.com.