I have a penchant for all things European, especially when it comes to design. The edgy, effortless cool resonates with me, and I’m excited to share my latest obsession, Rebel Walls. Wallpaper has never seemed fresher than when it comes from this cool Swedish company, transforming any space and endowing it with personality, a touch of nostalgia, or texture. If you weren’t already looking to upgrade a wall or splash some personality into your home, you will be after browsing the image gallery. Imagination takes flight, and I will be following up with a post about a special project of my own, so stay tuned.
I had a virtual sit-down with the creative director and artistic force behind Rebel Walls, Irene Gimmersta. I think you’ll be as smitten as I am…
TDO: How was the idea of Rebel Walls born?
IG: We are third generation wallpaper lovers and Rebel Walls is the second company my husband and I have started. The idea is to design, sell and produce high quality wall murals worldwide and push the boundaries in our field in both production and design. We also want to engage our customers in the war against white & unpersonal walls and encourage them to claim a space of their own to do things that make them happy.
TDO: Where does the inspiration for design come from?
IG: Everywhere! Every surface can become a beautiful wall mural and any napkin can be a drawing board for a new design. Read one of our design stories here.
TDO: Who might the esthetic of Rebel Walls appeal to?
IG: People who are passionate about something and not afraid to share their passion. Confident people who speak up but also listen to others. Men, women and kids of ages who cherish a space of their own. In these super social and accessible times, we also need a place to call our own where we set the rules and engage in something that seems “unnecessary” but add joy to our life. Regardless of age or status claiming a place of your own is something that we encourage. There are ways of claiming your own space even in a shared area and our wall murals will gladly serve as a cheery backdrop for this new personal temple of yours!
TDO: How does Rebel Walls differ from traditional wallpaper?
IG: We offer unlimited possibilities by letting the customer take part in the design process. We offer our design assortment but with the possibility to change size, color and even the design itself with the help of our design team.
TDO: What are your current obsessions, design or otherwise?
IG: Well, we are into odd stuff right now… We are in love with “nerds” of all sorts. Brave people who deeply engage in a specific passion and have great knowledge about the simplest of things. This inspires us right now and the collection we are creating right now goes under the name Curious.