Vanessa L. Seide founded Very Lovely Soles in 2012 as homage to her initials and the core meaning of her brand’s spirit. A thirteen-year veteran of Nine West Group Inc. and having grown up in a family of successful entrepreneurs, starting a footwear company of her own was a natural progression for Vanessa.
Vanessa found her niche and passion in flats after years of traveling and trend sourcing the globe seeking the perfect pair, but to no avail. Using her deep factory relationships, knowledge of the industry and inspiration from her trips, the concept for the perfect flat collection was developed and immediately put into action.
Each pair of Very Lovely Soles flats goes through hours of meticulous crafting from Italy’s finest shoemakers then is delicately marked with a tiny hummingbird logo. The insole is embedded with form fitting layers offering hidden support in a clean, streamlined silhouette – a technique and standard unique to Very Lovely Soles. Find out more about Vanessa’s current obsessions below! READ MORE
For our latest Insider’s Obsessions feature, we’re chatting with Christina Jean Durante, the Founder and Creative Director of up-and-coming luxury footwear brand, Femmes Sans Peur! With a deep fashion background, designing for brands such as Dolce Vita, Pour La Victoire, Kelsi Dagger, House of Harlow 1960 and others, Durante recently stepped out on her own by launching Femmes Sans Peur. The brand showcases her innovative approach to design, keen eye for color and unique mix of worldly details inspired by her travels. Check out the line at the Femmes Sans Peur website, and see what she’s currently obsessing over below! READ MORE
Our favorite childhood cartoon is coming to life, thanks to Persona! The collection of 18 sterling silver beads and charms featuring the iconic Peanuts characters will be available in stores late August. A holiday collection will be released online and in stores in November to commemorate the 50th anniversary of the classic, A Charlie Brown Christmas and the upcoming Peanuts feature film. All beads and charms in the ‘Peanuts by Persona’ collection are handcrafted in sterling silver and feature Austrian crystals, hand-painted enamel, and Italian glass.
We can’t wait to get our hands on these pieces for a throwback to being a kid! The collections will be available at PersonaWorld.com and at select Persona retailers across North America.
The Daily Obsession draws from the expertise of a coast-to-coast editorial team offering dedicated readers reports of the most luxurious products and trends. We provide sophisticated and relevant angles on the latest fashion trends, must-have beauty products, insider interviews, travel destinations and of course, our current obsessions.