Spring is in full bloom and we’re totally jumping on board with the floral trend- from dresses to shorts to- naturally, fragrances. Gone are the days of wearing musky or spicy scents that paired better with furs and muffs than strapless dresses and sandals. But when it came down to finding our signature floral fragrance for the season- it took us a little big longer than we thought. After trying loads of perfumes, we ended up thinking all the floral ones ended up smelling- well, the same.
Then we discovered the new London Blooms Collection from Jo Malone London- a threesome of spring floral that smells as far from generic as you could get. The perfumes are based off some familiar notes: Iris, Lilac and Peony but each fragrance has something special and unusual thrown in. The result- three sophisticated floral scents that are completely unique and unexpected. READ MORE