I don’t know about you but I seem to have outgrown the candy emporiums of my youth — where color-coded M&Ms graced the walls, waiting to be dispensed into a plastic bag for my movie-snacking pleasure. But what I haven’t outgrown is really good candy. And that’s where gourmet candy curators and founders of Sugarfina, Rosie O’Neill and Josh Resnick, found their sweet spot.
Recently engaged, Rosie and Josh met on Match.com four years ago and dreamed up the idea for Sugarfina, a gourmet candy haven for grown-ups, after watching Willy Wonka and the Chocolate Factory on their third date. A combination of marketing savvy (she used to be a marketing director for Barbie) and entrepreneurial success (Josh sold the now-defunct Pandemic Studios, a video-game design firm, to Electronic Arts in a deal valued at $860 million), they had great potential for success.
Sugarfina launched in August 2012 online, and just this weekend, these lovebirds opened the first-ever Sugarfina candy boutique for grown-ups in Beverly Hills. I stopped by during their fourth hour of operation, got a tour from Rosie and sampled as much candy as I could. (Tough job, I know.) Here are the highlights: READ MORE