Paige Adams-Geller is the founder of Paige Premium Denim, one of the most beloved denim brands by women worldwide. Having been a fit model for numerous denim labels (many of which had male designers at its helm), Paige sought out to create classic styles, washes and fits – for real women, by a woman. Now, the label also includes men’s, maternity and kids lines in addition to women’s. And who’s worn her jeans? Just about every celebrity you can think of – and most of the women we know. Paige kindly took time out of her busy schedule to answer a few questions for us – dishing about her personal closet staples to her tips on finding the perfect jean (to make your butt look great – because that’s what really counts, right?). Read on!
The Daily Obsession: You began as a fit model for top denim brands. How do you think that experience has shaped your brand, and helped differentiate you from other denim labels?
Paige Adams-Geller: I got to learn the ins and outs of the business by observing some of the most innovative and creative designers in the industry. I learned about seam placement, pocket structure and more. But more than anything I saw a hole! Most of the designers were men; they didn’t understand a women’s body, her curves and her desire for a classic jean. I was able to take what I learned from them and create a product that puts a women’s perspective on it.
TDO: You’re one of the very few premium denim designer to incorporate larger sizes into your line. How did it come about that you broke that 24-32 mold?
PAG: A lot of designers have an idea of their ideal customer – that was the mold I wanted to break. I wanted every girl to be able to wear my designs not just tall girls or slim girls, etc. I had grown up in the modeling industry and knew what kind of mentality it breeds, and I wanted to fight that kind of conformity. READ MORE