We recently sat down with the truly fun and fabulous Alle Fister, Founder/ Principal of Bollare Communication, a fashion public relations firm based in Los Angeles – and picked her brain about working in PR industry. Founded in 2006, Bollare has quickly gained acclaim for working with the best of the best in the fashion and lifestyle space. Working with an array of clients – including Shopbop, Hurley, LaRok and Lauren Moffatt among others – has established the Bollare team as a go-to resource for editors, stylists and producers. Check out our interview where Alle dishes about the best part of her job, upcoming spring fashion trends and more!
The Daily Obsession: What does a publicist do? Take us through a day in your life.
Alle Fister: The fun part about being a publicist is that everyday is truly different! Our goal is to help broaden exposure for our clients through a variety of mediums that will best reach their target demographics and overall, grow their business and brand awareness.
Generally, I aim to spend the majority of my day reaching out to editors, stylists, producers and other publicists to brainstorm creative and fun ways to gain this exposure. There is definitely a TON of emailing and phone time involved! I tend to say that a publicists ‘day’ never really ends, as you tend to always be ‘on’ even in your off time…!
TDO: What is your favorite part of the job?
AF: The social interaction! I love meeting new people and connecting with them – which lends very well to the job!
TDO: What do you find most challenging?
AF: Deciding whom to work with! I want to surround myself with very positive and enthusiastic people whose products I believe in 1000%! READ MORE