We recently had the privilege of interviewing one of our fashion idols: the absolutely amazing Jessie Randall, the creative director of Loeffler Randall!!! (We might have stopped breathing when we received the email for this opportunity.) We think Jessie is fabulous, and as our loyal readers know, we count this label to be one of our obsessions. Find out about her inspiration, her favorite pair of shoes, her plans for Loeffler Randall and more.
The Daily Obsession: Your impressive design career included stints at Gap, Inc. and Katayone Adeli. What propelled you to branch out and start Loeffler Randall?
Jessie Randall: Brian [her husband/partner] and I always knew we wanted to start a company together. It was just a question of when.
TDO: What is the philosophy behind your brand?
JR: We describe our brand essence as â€˜downtown elegance.â€™ Our girl is young with a downtown edge, but also someone who is incredibly chic and elegant.
TDO: As the creative director, how do you come up with your ideas? Walk us through your design process.
JR: The process of designing a collection at the outset is determined by the calendar and logistics. Because footwear requires the longest lead-time, each collection (handbags, RTW) comes out of the footwear inspiration. I spend lots of time gathering inspiration â€“ going to the Conde Nast library to look at old magazines, looking at films, vintage shopping, swatching colors, leathers and fabrics, etc and then I sit down to start sketching.
TDO: You recently launched a ready-to-wear line. Were you always interested in branching out in that direction, or is this a recent change? What made you want to start designing RTW?
JR: Clothing was always part of the plan from the beginning when Brian and I started Loeffler Randall. Shoes are my first love and required production in Italy, so we started with those always knowing that clothing would eventually follow. We have always wanted to express the full Loeffler Randall lifestyle for our customer and clothing is a big part of that.
TDO: What’s different about designing clothing vs. accessories?
JR: I find clothing design to be more freeing. With shoes, I am bound by the equipment we own or want to invest in (lasts). With clothing, anything that comes to my head can be created. I love that. READ MORE