San Francisco
TDO Interview: Azalea Boutique
As part of our new TDO interview series, the lovely Catherine Chow, the co-founder and buyer of Azalea Boutique, has graciously let us ask a few questions about what it takes to run a successful boutique, upcoming fashion trends and much more. Founded in 2003, Azalea Boutique carries the hottest labels, fabulous accessories and beauty brands – in their San Francisco store, Z Beauty Lounge and online boutique.
The Daily Obsession: Tell us what an average day might be like.
Catherine Chow: Searching for new lines, budgeting, re-orders, helping customers.
TDO: What inspired you to start Azalea?
CC: We wanted to inspire and dress every person in San Francisco.
TDO: What do you think sets Azlaea apart from other boutiques?
CC: Our eclectic selection of brands. You can find streetwear lines mixed with super high end contemporary brands. We buy for the modern man and woman who like to mix high and low fashion. Our customers get pampered from head to toe!
TDO: How is your brick-and-mortar different from your online boutique?
CC: There is a wider selection of brands online! We strive to give the customer the same level of personalized service whether they shop online or in our boutique. We maximize communication with our clients using features such as live chat, instant messaging and increased descriptive content for each item. (more…)
Diptyque San Francisco
On a recent trip to San Francisco, a friend and I stopped into the Diptyque boutique on the infamous Maiden Lane. I’ve heard people rave about it, so I was very curious to see what all the fuss was about. Now, I can see why people love it. All of the Diptyque candles were exquisite, but Baies scent was my favorite! It’s a beautiful blend of berries and Bulgarian roses that smells exotic and lush. My normal fragrance preferences lean towards soft florals, so I was a bit surprised by my fondness for this scent. I didn’t end up buying it that day (at $48 per candle, it’s on the expensive side!), but I’m very tempted to purchase it on my next splurge. If you can afford it…trust me, it’ll be worth every penny because your home is going to smell so incredibly good! Check here for your local retailer.
P.S. If you’re interested in other scents, you might be interested to know that John Galliano created one for them.
