Vanessa L. Seide founded Very Lovely Soles in 2012 as homage to her initials and the core meaning of her brand’s spirit. A thirteen-year veteran of Nine West Group Inc. and having grown up in a family of successful entrepreneurs, starting a footwear company of her own was a natural progression for Vanessa.
Vanessa found her niche and passion in flats after years of traveling and trend sourcing the globe seeking the perfect pair, but to no avail. Using her deep factory relationships, knowledge of the industry and inspiration from her trips, the concept for the perfect flat collection was developed and immediately put into action.
Each pair of Very Lovely Soles flats goes through hours of meticulous crafting from Italy’s finest shoemakers then is delicately marked with a tiny hummingbird logo. The insole is embedded with form fitting layers offering hidden support in a clean, streamlined silhouette – a technique and standard unique to Very Lovely Soles. Find out more about Vanessa’s current obsessions below! READ MORE