Bridging their tradition of travel with the digital age, Louis Vuitton is now offering mp3 audio guides to some of the world’s greatest cities. Fans of the classic LV City Guide can now download city walks onto their iPods (or launching today, the iPhone 3G – the perfect host for these audio video recordings). As a preclude to the upcoming Olympic Games, the Louis Vuitton Soundwalk has released tours of 3 Chinese cities: Hong Kong, Shanghai and Beijing. Each is recorded by a Chinese star native to that city: Shu Qi for Hong Kong, Joan Chen for Shanghai and Gong Li for Beijing.
I am actually finalizing my own trip to all three of the above cities in October and have already downloaded the entire trilogy to install onto my new iPhone. Each Soundwalk is an hour long and synchronized with the itinerary. In addition, they are accompanied by the local sounds of the city and stories of the narrator’s own experiences.
Previews of the Soundwalk can be seen on the LV site. The videos are absolutely beautiful and I can’t wait to experience the cities with Louis Vuitton. I am already quite familiar with the city of Shanghai, but plan to take the Soundwalk with me as I explore Hong Kong and Beijing in a few months.
Photographs © Stephan Crasneanscki for Louis Vuitton